All of the relationship advice I’ve ever heard (mostly on Sex and the City) has made some mention of the importance of showing an interest in the person that you want to be with. It makes sense: how can someone know that you like them if you don’t drop a few hints? This sound advice is applicable to the college selection process as well. While it is probably not the best idea to send flowers and chocolates in with your application and offer to take the admissions officers out for a night on the town, it is definitely to your advantage to make some sort of contact with any school that you are interested in applying to. Why? In short, could help you get in.
If the admissions office has never heard of you before they read your application, it doesn’t mean that you automatically won’t get in, thought it might be a tougher sell. Schools don’t like to offer admission to people who they don’t think will matriculate. There are a limited number of spots for thousands of applicants, and they don’t want to pass up on a ‘probably will come’ student with good qualifications for a ‘probably won’t come’ student with excellent qualifications. One way that they gauge this is to see how often the applicant made contact with the school, such as in the form of requesting information or visiting campus. They call this “demonstrated interest” it is used by many schools as a factor in the admissions process. [When you don't establish any interest, you are called a "stealth applicant," according to The Chronicle of Higher Education.]
Fortunately for you, it is very easy to demonstrate interest. Even though you can find way more information online than in any one printed material, request a view book. This way, you can have something tangible to show the adults in the family (who are probably more comfortable with tangible objects anyway) and the school can know that you are checking them out. If you want to save trees, another way to let a school know that they are on your radar is to attend an information session. In the fall, many colleges have local events so you may no even have to leave your hometown. I recommend these events anyway because it is one of the few times to actually speak with a school representative and even meet some alumni.
There is nothing wrong with being a stealth applicant. I was pretty much stealth with Columbia (I filled out an info card at a college fair my junior year and never visited until I got accepted) and it worked out for me. But if you want to maximize your chances of getting in, especially to your #1, drop a line or two. It can’t hurt. And who knows, it may be the start of a great relationship!